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The influence of public relations and communication functions on perceptions of organizational success, innovation and reputation

Blotnicky, Karen A.; Thurlow, Amy - In: International journal of management and marketing … 14 (2021) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10012671273

Sustainability-oriented corporate strategy : green image and innovation capabilities

Zameer, Hashim; Yasmeen, Humaira; Wang, Ying; Saeed, … - In: Management decision 62 (2024) 6, pp. 1750-1774

Persistent link: https://www.econbiz.de/10015046060

Impact of innovation on the entrepreneurial success in selected business enterprises in South-West Nigeria

Oju, Olu - In: Driving innovation and business success in the digital …, (pp. 16-25). 2017

Persistent link: https://www.econbiz.de/10011606444

Sustainability, innovative orientation and export performance of manufacturing SMEs : an empirical analysis of the mediating role of corporate image

Villena, Francisco; Souto-Pérez, Jaime Eduardo - In: Journal of industrial engineering and management : JIEM 9 (2016) 1, pp. 35-58

Purpose: The objective of this research is to empirically analyze the role played by corporate image, sustainability, and innovative orientation on export performance. Design/methodology/approach: hypothesis testing was conducted with a sample of 180 manufacturing SMEs in Seville (Spain) and a...

Persistent link: https://www.econbiz.de/10011916483

The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth

O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018

Persistent link: https://www.econbiz.de/10010441219

CEO narcissism and innovation ambidexterity : the moderating roles of CEO power and firm reputation

You, Shuyang; Li, Zhengyu; Jia, Liangding; Cai, Yahua - In: The journal of product innovation management : an … 40 (2023) 2, pp. 175-194

Persistent link: https://www.econbiz.de/10014291991

The strategic management of sustainable innovation and its relation to business models and corporate performance

Kneipp, Jordana Marques; Gomes, Clandia Maffini; … - In: International journal of innovation & sustainable … 14 (2020) 4, pp. 397-423

Persistent link: https://www.econbiz.de/10012511610

Relationship between changes in the business environment, innovation strategy selection and firm's performance : empirical evidence from Slovenia

Gošnik, Dušan; Kavčič, Klemen; Meško, Maja; … - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-13

This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...

Persistent link: https://www.econbiz.de/10014285448

Innovation strategies and firm performance : simple or complex strategies?

Tavassoli, Sam; Karlsson, Charlie - In: Economics of innovation and new technology 25 (2016) 7/8, pp. 631-650

Persistent link: https://www.econbiz.de/10011551650

The strategic approaches for a new typology of firm patent portfolios

Yang, Qin; Minutolo, Marcel C. - In: International journal of innovation and technology … 13 (2016) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10011563275

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