"This book highlights the importance of inter discipline concepts in open innovation projects. It explores the concepts of virtual reality, knowledge harvesting, business process re-engineering, intellectual capital, social media and electronic devices with relevance to open innovation initiative"--

Innovations are an important, although imprecise conceptual category. They are perceived differently depending on the accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main aim of the paper is to identify problems and...