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Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective

Cadden, Trevor; Weerawardena, Jay; Cao, Guangming; … - In: Journal of business research : JBR 168 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014434828

Understanding the impact of business analytics on innovation

Duan, Yanqing; Cao, Guangming; Edwards, John S. - In: European journal of operational research : EJOR 281 (2020) 3, pp. 673-686

Persistent link: https://www.econbiz.de/10012157407

Longitudinal Evaluation of Innovation Implementation in Smes

Humphreys, Paul; McAdam, Rodney; Leckey, Jonathon - 2009

Purpose – The aim of this paper is to explore theapplication of a process of innovation within a small to medium-sizedenterprise (SME) case study organisation over a six-year period, leading toimproved understanding for further application and development. Design/methodology/approach – The...

Persistent link: https://www.econbiz.de/10014201584

Taking an innovative approach to quality practices : exploring the importance of a company's innovativenesss on the success of TQM practices

Wiengarten, Frank; Fynes, Brain; Cheng, Edwin T. C.; … - In: International journal of production research 51 (2013) 10, pp. 3055-3074

Persistent link: https://www.econbiz.de/10009736213

Handling customer green pressures : the mediating role of process innovation among export-oriented manufacturing industries

Hung Nguyen; Onofrei, George; Yang, Ying; Hiep Cong Pham; … - In: Business strategy and the environment 32 (2023) 4, pp. 2312-2326

Persistent link: https://www.econbiz.de/10014328915