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Marketing-industrial design integration in new product development : the case of China

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Special issue: Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy

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A Story of Breakthrough vs. Incremental Innovation : Corporate Entrepreneurship in the Global Pharmaceutical Industry

Dunlap, Denise R. - 2014

Breakthrough innovations are difficult to create; yet they are critical to long term competitive advantage. This highlights the considerable opportunities and risks that face corporate entrepreneurs. We study the complex explorative and exploitative entrepreneurial processes of multinational...

Persistent link: https://www.econbiz.de/10013070289