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Despite the profusion of innovation reviews, there is lack of reviews of innovation capability in small business context. There is a need to define the construct from a practical point of view by utilizing existing innovation research. Thus, this study aims to enhance the understanding about the...
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orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected … enhancing marketing performance through customer orientation and the capability for service value-creating. …
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Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on … resources (CORs), namely customer orientation, basic operant resources (BORs), innovative capability, and financial performance … link. Moreover, customer orientation and innovative capability contribute significantly to financial performance among …
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