Amonrat Thoumrungroje; Racela, Olimpia C. - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-20
Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on … resources (CORs), namely customer orientation, basic operant resources (BORs), innovative capability, and financial performance … link. Moreover, customer orientation and innovative capability contribute significantly to financial performance among …