Lee, Jinju; Park, Jin Suk; Lee, Jeonghwan - In: Journal of open innovation : technology, market, and … 6 (2020) 1/14, pp. 1-15
Multimarket contact (MMC) refers to the situation in which more than two firms simultaneously compete with each other in multiple products and/or geographical markets. Most studies on MMC have explored how the market overlap creates "mutual forbearance", which lessens the intensity of rivalry....
