Tello-Gamarra, Jorge; Zawislak, Paulo Antônio - In: Journal of economics, finance & administrative science 18 (2013) 34, pp. 2-8
The topic of innovation as a source of competitive advantage for firms is consolidated in the literature. An innovation …, a question remains in studies into innovation, which is concerned with the reasons why not all firms that develop a … study is the identification of transactional capability as the missing link in innovation. Accordingly, to be innovative, in …