Loučanová, Erika; Olšiaková, Miriam; Štofková, Jana - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-21
The paper presents the results of a survey aimed at evaluating the attitudes of Slovak respondents toward eco-innovation … proposal for a business model for implementation of ecological innovation in Slovakia. This model used innovative marketing … communication tools to increase interest in eco-innovation and products, and created a learning algorithm to influence customers …