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Innovationsmanagement
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Understanding the failure to understand New Product Development failures : mitigating the uncertainty associated with innovating new products by combining scenario planning and for...
Derbyshire, James
;
Giovannetti, Emanuele
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 334-344
Persistent link: https://www.econbiz.de/10011899796
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