Khanh Le Phi Ho; Chau Ngoc Nguyen; Prasad Adhikari, Rajendra - In: Journal of innovation & knowledge : JIK 3 (2018) 3, pp. 154-163
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...