Goebel, Karin; Losekann, Sabrine Dias; Polla, Paola … - In: Innovation & management review 21 (2024) 1, pp. 44-59
portfolio's active offering and marketing are more successful in TT than STIs with a passive strategy. Although this active … strategy has grown in importance, there is a disparity among Brazilian TTOs as some are still passive in commercializing their …