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Marketing and innovation management : an integrated perspective
Ofek, Elie; Toubia, Olivier - 2009
Persistent link: https://www.econbiz.de/10008652394
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Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
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Idea generation, creativity, and prototypicality
Toubia, Olivier; Netzer, Oded - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011645742
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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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The past, present, and future of innovation research
Lee, Byung Cheol; Moorman, Christine; Moreau, C. Page; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 187-198
Persistent link: https://www.econbiz.de/10012301445