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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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competencies, radical innovation, corporate venture capital investment, the mentoring of high-tech entrepreneurs. The Handbook then …
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The importance of intellectual property (IP) rights for commercializing innovation is well established. Moreover … innovation alone, it is not clear how obtaining IP rights will impact the choice between licensing product rights and continuing … the primary patent covering an innovation and whether the innovating firm's licenses its innovation or raises external …
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