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turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it … innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational …
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both back end and front-end of innovation. Our study provides interesting implications for the startups, as well as …, contributes to the debate of the impact of design thinking on innovation from an emerging economy perspective. Our study also …
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