Hien Thi Ngoc Huynh; Hoa Doan Xuan Trieu; Phuong Van Nguyen - In: Administrative Sciences : open access journal 11 (2021) 4, pp. 1-25
Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand. To assist Vietnamese IT firms in the development of branding strategies, this study investigated the direct influences of various...