Auf der Grundlage der Literatur werden wesentliche Hypothesen zu den Arbeitsbedingungen und zum Erfolgspotential europäisch geförderter F&E-Kooperationen aufgestellt und in einer empirischen Untersuchung überprüft.

Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...

Benchmarking of innovation processes requires the reliable assessment of nondocumented organizational characteristics. Based on key informant literature we discuss the difficulties of gaining reliable information from respondents and identify potential sources for heterogeneous perceptions among...