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Corporate venture capitalists' ambidexterity : myth or truth?

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New venture management : the entrepreneur's roadmap

Kuratko, Donald F.; Hornsby, Jeffrey S. - 2018 - Second edition

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...