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Understanding customer needs

Bayus, Barry L. - In: Handbook of technology and innovation management, (pp. 115-141). 2008

Persistent link: https://www.econbiz.de/10003769465

Crowdsourcing new product ideas over time : an analysis of the Dell IDEAStorm community

Bayus, Barry L. - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 226-244

Persistent link: https://www.econbiz.de/10009711759

The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival

Bayus, Barry L.; Agarwal, Rajshree - In: Management science : journal of the Institute for … 53 (2007) 12, pp. 1887-1902

Persistent link: https://www.econbiz.de/10003600452

Understanding the interplay between brand and innovation management : findings and future research directions

Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557

Persistent link: https://www.econbiz.de/10011340285

Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337

Persistent link: https://www.econbiz.de/10010207200

The effects of task instructions in crowdsourcing innovative ideas

Gillier, Thomas; Chaffois, Cédric; Belkhouja, Mustapha; … - In: Technological forecasting & social change : an … 134 (2018), pp. 35-44

Persistent link: https://www.econbiz.de/10011960762

Group creativity in the wild : when building on ideas enhances the generation and selection of creative ideas

Gillier, Thomas; Bayus, Barry L. - In: Creativity and innovation management 31 (2022) 3, pp. 430-446

Persistent link: https://www.econbiz.de/10013426096

Crowdfunding : evidence on the democratization of start-up funding

Mollick, Ethan; Kuppuswamy, Venkat - In: Revolutionizing innovation : users, communities, and …, (pp. 537-559). 2016

Persistent link: https://www.econbiz.de/10014547651

Crowdsourcing New Product Ideas Over Time : An Analysis of Dell's Ideastorm Community

Bayus, Barry L. - 2014

Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of non-experts (consumers) over time. Despite its promises, little is known about the nature of an individual’s ideation...

Persistent link: https://www.econbiz.de/10014174469

Product Technology Strategies and Firm Survival : The Personal Computer Industry 1974-1994

Bayus, Barry L.; Agarwal, Rajshree - 2015

Studying the US personal computer industry from its inception in 1974 through 1994, we address the following questions. What product technology strategies increase the survival chances of entrants into new, technologically dynamic industries? Does the effectiveness of these strategies differ by...

Persistent link: https://www.econbiz.de/10014052620