Foreword -- Acknowledgements -- Innovating in the amazon economy: proposing a new model -- Explaining the amazon economy and the need for a new model in innovation -- The new model of the innovative firm -- Insights : what is most important for innovation to succeed? -- Insights from service...

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today