This paper analyzes the technology commercialization strategy of an innovating firm when the incumbent firms possess … specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … rights to participate in the commercialization process. The paper develops a game-theoretic model of the technology …

level of the firms in jeopardy had to engage in incremental innovation in the prevalent products, processes. This emphasis … consequences on extended emphasis on incremental innovation. Leaders of well-known companies have accredited that discontinuous … innovation is critical to their long-term growth and renewal. The innovation process has been the accelerating vector towards the …

, pioneers might be confronted with completely different scenarios just after the invention of a breakthrough technology ….e. specific customer segments using the technology in specific applications, which diverge considerably from the mass market …