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An enterprise’s propensity to innovate has been recognised to have an important bearing on its performance. In Kenya …
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Nowadays, the call for enterprise innovation is becoming increasingly urgent. There is also continued interest in how to make the best use of entrepreneurs' research experience. However, there are still differences in research results on the effect of entrepreneurs' research experience on...
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This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and...
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, marketing factors, constraint factors, credit factors, entrepreneur factors, and firm factors as determinants of digital … factors, marketing factors, constraint factors, credit factors, entrepreneur factors, and MSIs' firm factors are substantial …
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Dark Side of Digitalisation: Discussion on Information Confidentiality and its Protection Mechanisms -- Main Challenges and Disruptions to Supply Chain Management in Adopting the Blockchain Technology -- Sustainable Human Resource Management and Innovation -- Building the Culture of Developing...
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