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Business model innovation : when the game gets tough, change the game

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The imagination machine : how to spark new ideas and create your company's future

Reeves, Martin; Fuller, Jack - 2021

"A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious...