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This article demonstrates how various concepts derived from marketing and behavioral economics can be useful to accountants and others whose advice is sought on the setting of prices. In particular, it shows that a one-price policy may not always be ideal. Using price as a strategic tool can...
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This study proposes a model of the impact of transformational leadership both on followers' creativity at the … has important effects on creativity at both the individual and organizational levels. At the individual level, the results … employees' creativity. In addition, transformational leadership influences employees' creativity through psychological …
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This paper reviews the main contributions of organisational innovation in the literature towards bringing a sustainable organisation and development. The review basically illustrates four main interrelated concepts: organisational innovation, organisational performance, sustainable organisation...
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1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...
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Creativity, the generation of novel and useful ideas, and innovation, the transformation of these ideas into new …
Persistent link: https://www.econbiz.de/10013347293
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