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differentiation strategy has a positive effect on firm's performance. SMEs that use the differentiation strategy achieve better … customers, which influences the performance of a firm. The empirical study confirmed that firms using the differentiation … the differentiation strategy was found in cases when the firm cooperates with new customers with whom it has not …
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In his groundbreaking work Sources of Innovation, Eric von Hippel discussed from where in (and out of) the value-chain innovations came in different industries: the customer, the manufacturer, the supplier, or third-party innovator (universities, research laboratories, etc.). The world has...
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