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Strategic Marketing and Innovation for Indian MSMEs
Srinivasan, R. - 2017
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any …
Persistent link: https://www.econbiz.de/10012397783
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Strategic marketing and innovation for Indian MSMEs
Srinivasan, R.; Lohith, C. P. - 2017
Persistent link: https://www.econbiz.de/10011583445
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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Marketing im Projektgeschäft : Prozessintegration als Lösungsansatz für KMU
Neuner, Bernd - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003359282
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Markt und Innovation
Pfeiffer, Rolf (contributor); Pult, Ingeborg (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003516925
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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
Würth, Reinhold (ed.) - 2005
Persistent link: https://www.econbiz.de/10002524749
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High-Tech-Marketing in kleinen und mittleren Unternehmen
Zentgraf, Christian - 1999
Persistent link: https://www.econbiz.de/10001370927
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Improving marketing communication & innovation strategies in the small business context
Wright, Len Tiu; Nancarrow, Clive - In: Small business economics : an entrepreneurship journal 16 (2001) 2, pp. 113-123
Persistent link: https://www.econbiz.de/10001588435