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Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
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An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
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Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe - 1957
Persistent link: https://www.econbiz.de/10000608400
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A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.; Dahlstrom, Robert - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
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The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming; Hsu, Maxwell K.; Liu, Sandra S. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965