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We conceptualize the roots of cognitive, linguistic, and communicative theories of institutions and outline the promise and potential of a stronger communication focus for institutional theory. In particular, we outline a theoretical approach that puts communication at the heart of theories of...
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In this chapter, we first review the two main approaches to categories (understood from a cognitive perspective) found in the current literature. The ecological and the goal-based approaches to categories vary in terms of premises (prototypes vs. ideals), processes (central tendency and family...
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