Similar Search Results

Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10011810242

Skålén, Per; Edvardsson, Bo - In: Marketing theory 16 (2016) 1, pp. 101-121

Persistent link: https://www.econbiz.de/10011494990

Hunt, Shelby D. - In: Journal of macromarketing 40 (2020) 3, pp. 286-293

Persistent link: https://www.econbiz.de/10012264007

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10011434873

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72

Persistent link: https://www.econbiz.de/10010481965

Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534

Persistent link: https://www.econbiz.de/10012257653

Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67

Persistent link: https://www.econbiz.de/10011671917

Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103

Persistent link: https://www.econbiz.de/10012485419

Wallman, Jeffrey P. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 61-72

Persistent link: https://www.econbiz.de/10003830111

Purvis, Martin K.; Purvis, Maryam A. - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1626-1641

Persistent link: https://www.econbiz.de/10009697975