Cross-selling of insurance products is considered, to customers having a portfolio of other insurance products. The paper presents a methodology for selecting expected profitable customers, to approach and offer an additional insurance product, taking into consideration the expected and observed...

Instruments such as product ratings can help to overcome information asymmetries in retail financial markets. However, the capacity of ratings to promote market transparency and consumer awareness depends critically on whether they are credible. This article provides an empirical investigation...

A new method is presented for cross-selling insurance products to existing customers of an insurance company. The method uses developments in multivariate credibility theory to define a set of customers for which the profitability for a cross-sale product k is predicted to be high. To assign to...