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Brand management ; Vol. 3
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MSI reports : working paper series
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ECONIS (ZBW)
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How is manifest branding strategy related to the intangible value of a corporation
Rao, Vithala R.
;
Agarwal, Manoj Kumar
;
Dahlhoff, Denise
-
2010
Persistent link: https://www.econbiz.de/10003924391
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Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.
;
Agarwal, Manoj Kumar
;
Dahlhoff, Denise
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 135-157
Persistent link: https://www.econbiz.de/10002090617
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