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Corporate reputation is an important management objective, bearing the potential to create sustainable competitive …. Applying a validated measure of reputation, we scrutinize its impact for a set of German blue-chip companies between 2005 and … 2011. We show that higher levels of reputation are associated with a lower future cost of equity. While reputation …
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Together with the development of knowledge-based economy, investment in intangibles has been dramatically increasing. Although intangibles are widely recognized as primary value drivers for more firms, as evidence of many studies related to the value relevance or the market valuation of...
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The purpose of this research is to find out the measurement of firm reputation that are still relevant to represent … firm reputation. The measurement that are being tested in this research are CSR Award, Firm Age, Listing Age, Market … Capitalization, Buy and Hold Abnormal Return and Price Earnings Ratio as the measurement for firm reputation. The novelty of this …
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Is the reputation of a firm tradable when the change in ownership is observable? We consider a competitive market in …-value customers. Hence reputation is a tradable intangible asset, although ownership change is observable. …
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