Processes for creating customer offerings, and, more broadly, processes for value creation, systematically lead to underline the importance of collective inter-firm action, particularly from a supply chain perspective. Without questioning the relevance of these approaches, the paper highlights...

Purpose When a company simultaneously manages several distribution channels, there are important issues regarding the sharing of marketing and logistical resources. This paper aims to discuss the integration of sales staff, communication and logistical operations to improve service delivery to...