Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - In: jbm - Journal of Business Market Management 9 (2016) 1, pp. 597-622
scent perception and evoked internal and behavioral reactions in a servicescape. We derive 11 key findings, which need to be … impacts on customers and employees in service environments. The paper extends Bitner's servicescape model (1992) and combines … it with Gulas and Bloch's (1995) model of the influence of ambient scent, while integrating further results from a …