García-Zambrano, Lidia; Rodríguez-Castellanos, Arturo; … - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 27-32
This paper seeks to analyze the influence investment in that investment in intangible resources, specifically training and advertising, has on the corporate market value. A sample of the main Spanish companies, those quoted on the IBEX-35, revealed that both investing in training and in...