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~subject:"Intellectual property rights"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~type_genre:"Glossary included"
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Intellectual property rights
Internet
Konsumentenverhalten
Marketing
135
Electronic Commerce
73
Theorie
67
Theory
67
E-commerce
64
Marketingmanagement
64
Marketing management
63
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34
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34
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29
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7
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582
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478
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430
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430
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280
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180
research-article
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114
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110
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94
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82
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82
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80
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80
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68
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68
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55
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44
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44
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40
Ratgeber
37
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34
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32
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Jentz, Gaylord A.
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2
Peter, Jerome Paul
2
Pride, William M.
2
Weiber, Rolf
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1
Ammann, Paul
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Assael, Henry
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Bagby, John W.
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Best, Roger J.
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1
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Duserick, Frank G.
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Fritz, Wolfgang
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Gründer, Torsten
1
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1
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1
Hoppe, Gabriela
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Illik, Johann Anton
1
Jaworski, Bernard J.
1
Kaminski, Bert
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1
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1
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NWB-Studienbücher Wirtschaftsinformatik
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NetEffect Series: job skills
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ECONIS (ZBW)
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Internet
marketing
Cox, Barbara G.
;
Koelzer, William
-
2004
Persistent link: https://www.econbiz.de/10001663556
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2
Global e-commerce and online
marketing
: watching the evolution
Dholakia, Nikhilesh
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001535293
Saved in:
3
Internet
marketing
: building advantage in the networked economy
Mohammed, Rafi A.
;
Fisher, Robert J.
;
Jaworski, Bernard J.
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001878062
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4
Marketing
and e-commerce : the online legal environment
Miller, Roger LeRoy
;
Jentz, Gaylord A.
-
2002
Persistent link: https://www.econbiz.de/10001574392
Saved in:
5
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
6
Möglichkeiten und Grenzen des Einsatzes von Multimedia im
Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
7
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
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8
The fundamentals of
marketing
<dt.>
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
9
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
10
The last mile : creating social and economic value from behavioral insights
Soman, Dilip
-
2015
Persistent link: https://www.econbiz.de/10011382094
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