Sketches the key characteristics of the newly information enfranchised general public (the digital information consumers). Portrays the digital consumer as all‐conquering/powerful, short on attention, promiscuous, untrusting and – above all – interested in speed of delivery. Argues for a...

Provides a summary of a Department of Health funded research study investigating performance and impact of four pilot digital interactive television services in the consumer health field. These were launched in various locations in the UK in 2001. Text and video, interactive and transactional...