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~subject:"Interaktive Medien"
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Interaktive Medien
Consumer behaviour
6
Konsumentenverhalten
5
Salespeople
5
Selling
5
Verkauf
5
Verkaufspersonal
5
Relationship marketing
4
Sales
4
USA
4
United States
4
Absatz
3
Interactive media
3
Marketing management
3
Performance measurement
3
Performance-Messung
3
Benchmarking
2
Beziehungsmarketing
2
Dienstleistungsqualität
2
Digital goods
2
Digitale Güter
2
Führungskräfte
2
Governmental regulations
2
Industry regulations
2
Internet
2
Lieferantenmanagement
2
Managers
2
Marketingforschung
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Personal selling
2
Pharmaceutical sales
2
Sales behaviours
2
Sales management
2
Sales management practices
2
Sales managers
2
Service quality
2
Services marketing
2
Supplier relationship management
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English
3
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Chiagouris, Larry
3
Kirk, Colleen P.
2
Lala, Vishal
2
Gopalakrishna, Pradeep
1
Thomas, Jennifer D. E.
1
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Journal of advertising research
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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2
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
3
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
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