When learning two languages of the same language family, one will realize quickly that there are similarities. But how deep are language and culture related? For long time the hypothesis that languages are responsible for cultural development was held to be true, later the opposite was assumed,...

Communication is at the center of any business transaction. Unfortunately until recently, communication has rarely been assigned its proper relevance in traditional business studies at German universities. This paper attempts to demonstrate why communication science can and should be an integral...

The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...