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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010200017
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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010434723
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The intergenerational transmission of automobile brand preferences
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - In: The journal of industrial economics 63 (2015) 4, pp. 763-793
Persistent link: https://www.econbiz.de/10011455947
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The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy
Anderson, Soren T. - 2013
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family...
Persistent link: https://www.econbiz.de/10013074296
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The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy
Anderson, Soren T. - 2013
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family...
Persistent link: https://www.econbiz.de/10012459126