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~subject:"Interkulturelles Management"
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Interkulturelles Management
Internationales Marketing
5,821
International marketing
5,721
Multinationales Unternehmen
782
Consumer behaviour
767
Marketingmanagement
765
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744
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Usunier, Jean-Claude
12
Ball, Donald A.
7
Lee, Julie Anne
6
Gelbrich, Katja
5
Geringer, John Michael
5
Minor, Michael
5
Müller, Stefan
5
Heinrich, Frank
4
Jain, Subhash C.
4
Johansson, Johny K.
4
Griffith, David A.
3
Manrai, Ajay K.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Barrio-García, Salvador del
2
Bergheim, Boris
2
Bolten, Jürgen
2
Breitschuh, Jürgen
2
Bungarten, Theo
2
Burton, Dawn
2
Daniels, John Day
2
Frantz, Paul L.
2
Giersch, Judith
2
Gutting, Doris
2
Javalgi, Rajshekhar G.
2
Klein, Sandra
2
Manrai, Lalita A.
2
Mennicken, Claudia
2
Mooij, Marieke K. de
2
Moriuchi, Emi
2
Noskova, Elena Viktorovna
2
Porcu, Lucia
2
Radebaugh, Lee H.
2
Romanova, Irina Matveevna
2
Schugk, Michael
2
Seelmann-Holzmann, Hanne
2
Sullivan, Daniel P.
2
Walliser, Björn
2
Wöller, Thomas
2
Zhang, Jingyun
2
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Cross-Cultural Business Conference <2018, Steyr>
1
Edward Elgar Publishing
1
Fifty Lessons Limited <London>
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
1
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International marketing review
9
Journal of global marketing
7
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des Arbeitsbereichs <Unternehmenskommunikation> (ARBUK), Germanisches Seminar der Universität Hamburg
2
Edward Elgar E-Book Archive
2
Emerald points
2
European journal of international management : EJIM
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
McGraw-Hill/Irwin series in marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeit : Zeitschrift für Arbeitsforschung, Arbeitsgestaltung und Arbeitspolitik
1
Business history
1
Critical perspectives on international business
1
Cross cultural management : an international journal
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
DUV / Wirtschaftswissenschaft
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Elgar original reference
1
Emerald insight
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Europäische Hochschulschriften / 5
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research
1
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ECONIS (ZBW)
176
USB Cologne (EcoSocSci)
19
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1
Cross culture - interkulturelles Handeln in der Wirtschaft
Bolten, Jürgen
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000544300
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
MacCulloch, Wendell H.
-
1999
-
7th ed
Persistent link: https://www.econbiz.de/10000660074
Saved in:
3
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
4
Review and future directions of cross-cultural consumer services research
Zhang, Jingyun
;
Beatty, Sharon E.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
Saved in:
5
Henkel CEE : Marketing for "Greater Europe"
Thumser, Günter
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003725949
Saved in:
6
Doing business globally
2008
Persistent link: https://www.econbiz.de/10003743758
Saved in:
7
Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
Saved in:
8
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
9
Produkte am globalen Markt : Nahrungsmittelhersteller zwischen Standardisierung und kultureller Anpassung
Keller, Teresa
-
2005
Persistent link: https://www.econbiz.de/10003075525
Saved in:
10
Interkulturelle Handlungskompetenz : Schlüsselkompetenz für die moderne Arbeitswelt
Thomas, Alexander
- In:
Arbeit : Zeitschrift für Arbeitsforschung, …
15
(
2006
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10003333204
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