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~subject:"Interkulturelles Management"
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Interkulturelles Management
Internationales Marketing
5,813
International marketing
5,091
Multinationales Unternehmen
777
Marketingmanagement
760
Marketing management
725
Transnational corporation
712
Konsumentenverhalten
686
Consumer behaviour
683
Brand management
616
Markenführung
616
Welt
602
World
599
Globalisierung
525
Globalization
503
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447
International market entry
444
Internationaler Markteintritt
444
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420
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420
Theory
415
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413
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407
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395
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346
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346
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345
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342
Marketing
307
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301
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272
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270
Unternehmenserfolg
238
Firm performance
236
Brand
215
Markenartikel
211
Schwellenländer
206
Emerging economies
203
Strategisches Management
191
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187
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8
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English
138
German
58
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1
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1
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Usunier, Jean-Claude
12
Ball, Donald A.
7
Lee, Julie Anne
6
Gelbrich, Katja
5
Geringer, John Michael
5
Minor, Michael
5
Müller, Stefan
5
Heinrich, Frank
4
Jain, Subhash C.
4
Johansson, Johny K.
4
Griffith, David A.
3
Manrai, Ajay K.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Barrio-García, Salvador del
2
Bergheim, Boris
2
Bolten, Jürgen
2
Breitschuh, Jürgen
2
Bungarten, Theo
2
Burton, Dawn
2
Daniels, John Day
2
Frantz, Paul L.
2
Giersch, Judith
2
Gutting, Doris
2
Javalgi, Rajshekhar G.
2
Klein, Sandra
2
Manrai, Lalita A.
2
Mennicken, Claudia
2
Mooij, Marieke K. de
2
Moriuchi, Emi
2
Noskova, Elena Viktorovna
2
Porcu, Lucia
2
Radebaugh, Lee H.
2
Romanova, Irina Matveevna
2
Schugk, Michael
2
Seelmann-Holzmann, Hanne
2
Sullivan, Daniel P.
2
Walliser, Björn
2
Wöller, Thomas
2
Zhang, Jingyun
2
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Cross-Cultural Business Conference <2018, Steyr>
1
Edward Elgar Publishing
1
Fifty Lessons Limited <London>
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
1
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International marketing review
9
Journal of global marketing
7
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des Arbeitsbereichs <Unternehmenskommunikation> (ARBUK), Germanisches Seminar der Universität Hamburg
2
Edward Elgar E-Book Archive
2
Emerald points
2
European journal of international management : EJIM
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
McGraw-Hill/Irwin series in marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeit : Zeitschrift für Arbeitsforschung, Arbeitsgestaltung und Arbeitspolitik
1
Business history
1
Critical perspectives on international business
1
Cross cultural management : an international journal
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
DUV / Wirtschaftswissenschaft
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Elgar original reference
1
Emerald insight
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Europäische Hochschulschriften / 5
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research
1
Gabler Research / Entscheidungs- und Organisationstheorie
1
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Source
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ECONIS (ZBW)
176
USB Cologne (EcoSocSci)
19
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1
Cross culture - interkulturelles Handeln in der Wirtschaft
Bolten, Jürgen
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000544300
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
MacCulloch, Wendell H.
-
1999
-
7th ed
Persistent link: https://www.econbiz.de/10000660074
Saved in:
3
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
4
Review and future directions of cross-cultural consumer services research
Zhang, Jingyun
;
Beatty, Sharon E.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
Saved in:
5
Henkel CEE : Marketing for "Greater Europe"
Thumser, Günter
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003725949
Saved in:
6
Doing business globally
2008
Persistent link: https://www.econbiz.de/10003743758
Saved in:
7
Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
Saved in:
8
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
9
Produkte am globalen Markt : Nahrungsmittelhersteller zwischen Standardisierung und kultureller Anpassung
Keller, Teresa
-
2005
Persistent link: https://www.econbiz.de/10003075525
Saved in:
10
Interkulturelle Handlungskompetenz : Schlüsselkompetenz für die moderne Arbeitswelt
Thomas, Alexander
- In:
Arbeit : Zeitschrift für Arbeitsforschung, …
15
(
2006
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10003333204
Saved in:
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