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~subject:"Interkulturelles Management"
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Interkulturelles Management
Sensemaking
9
Russia
7
Sensemaking approach
7
Sensemaking-Ansatz
7
B-to-B-Marketing
6
Business-to-business marketing
6
Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Unternehmenskultur
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Business network
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KMU
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Lieferantenmanagement
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Russland
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SME
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Supplier relationship management
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Unternehmensnetzwerk
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Welt
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World
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Business relationship
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Cultural schema
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Entrepreneurship
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Entrepreneurship approach
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International organization
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Internationale Organisation
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Metaphors
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Brand image
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Cross-cultural management
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Customer integration
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Developing countries
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Economic culture
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Finland
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International environmental policy
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Internationale Umweltpolitik
3
Kundenintegration
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Language
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Markenimage
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Multinationales Unternehmen
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English
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Ivanova-Gongne, Maria
3
Barner-Rasmussen, Wilhelm
1
Elo, Maria
1
Torkkeli, Lasse
1
Törnroos, Jan-Åke
1
Weck, Marina
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Scandinavian journal of management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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The importance of cultural adaptation for the trust development within business relationships
Weck, Marina
;
Ivanova-Gongne, Maria
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 210-220
Persistent link: https://www.econbiz.de/10009743357
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2
Language in intercultural business interactions : a self-perceived power perspective
Ivanova-Gongne, Maria
;
Barner-Rasmussen, Wilhelm
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 312-326
Persistent link: https://www.econbiz.de/10014455086
Saved in:
3
Understanding cultural sensemaking of business interaction : a research model
Ivanova-Gongne, Maria
;
Törnroos, Jan-Åke
- In:
Scandinavian journal of management
33
(
2017
)
2
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011739396
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