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~subject:"Interkulturelles Marketing"
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Interkulturelles Marketing
Australia
10
Australien
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Consumer behaviour
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Customer satisfaction
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Knowledge management
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Dienstleistungsqualität
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Nonprofit organization
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Knowledge transfer
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Museum
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Welt
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Wissenstransfer
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World
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Aged Care
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Arts
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Back pain
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Behördenpersonalorganisation
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Customer services quality
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Emotion
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Environmental protection
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HR marketing
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Inconspicuous fashion consumption
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Information technology
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Informationstechnik
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Internal marketing
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International market entry
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Internationaler Markteintritt
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Hume, Craig
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Hume, Margee
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Argar, Mark
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Johnston, Paul
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Handbook of research on effective marketing in contemporary globalism
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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2
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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