Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions and context, five hypotheses related to...

Purpose ? The purpose of this article is to provide an overview of the usage of the word critical in the social sciences, to review how being critical is a process through which criticism is a positive act, and to highlight the relevance of such a perspective in relation to international...

Different researchers have recommended different decision frameworks for international market selection. As parts of those decision frameworks, most researchers have recommended for the evaluation of macro-environmental and business operating environmental variables. However, few attempts have...

Selecting the right market(s) to enter is critical for business success and longevity. Various researchers have prescribed several decision models for international market selection. The proposed models generally confirm the importance of using market size and the level of economic development...

It has been generally argued that the highly collectivist nature of the Eastern cultures make them more receptive to relationship marketing (RM). However, so far, a very little research has been done on RM in developing countries. Purpose of this study was twofold: one to gain the Bangladeshi...

Purpose ? The purpose of this research is to identify and analyse the common characteristics and behaviour of entrepreneurs that affect the establishment of Born Global firms. The differences between the Australian and Swedish contexts will be scrutinized. Design/methodology/approach ? This...

Previous research into internationalisation has viewed it as being an export-led phenomenon. Although this is a phenomenon that extends to other activities such as licensing and manufacture overseas, it is usually considered from an ?outward? perspective. In this paper it is argued that...