For most of the African countries agriculture still remains the mainstay of the economies supplying both food and incomes via marketable surpluses. However, many odds against agriculture such low productivity, poor prices, and drought among others make it unsustainable. Results thus far show...

Given the significance of the Asian and Hispanic population in the U.S., this study was carried out to assess the factors that influence the willingness-to-pay for ethnic specialty produce by these ethnic groups. Based on over 13,000 potential interviewee leads, 1,084 Chinese, Asian Indian,...

This paper investigates the relationships between country of origin labeling (COOL) issues and consumers concern about safety and health towards using of foreign produce. Results show that those who were married, self employed, had higher incomes, or possessed more education were more likely to...