Vissak, Tiia; Francioni, Barbara; Musso, Fabio - In: International Journal of Wine Business Research 29 (2017) 1, pp. 37-57
Purpose This paper aims to examine the role of tourist-generated and other network relationships in small Italian wineries’ internationalization. Design/methodology/approach It is based on 14 cases of which four are discussed in detail. All 14 cases are summarized in two tables and analyzed in...