Choi, Youngtae; Hise, Richard T.; Bagozzi, Richard P.; … - In: International Journal of Commerce and Management 20 (2010) 1, pp. 8-25
Purpose – The purpose of this paper is to explore post‐international strategic alliance (ISA) establishment processes by exploring the interrelationships surrounding utilization as a resource coordinating activity, two communication dimensions (four communication factors) as the antecedents...