Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10013399554
Purpose – International retail companies, and fashion retailers in particular, are increasingly moving into international markets through the franchise mode of operation. Supporting franchisees is a fundamental aspect of the international retail franchise process and is crucial to its success,...
Persistent link: https://www.econbiz.de/10014803331
Purpose – The internationalisation of large multinational retailers is well documented and much research attention has been given to their motives and strategies for expansion. Yet, no research in this field has specifically addressed the internationalisation of small‐ to medium‐sized...
Persistent link: https://www.econbiz.de/10014827341
Purpose – The increasingly important role of international retail companies in the distribution and marketing of goods highlights important gaps in the literature. One of these gaps concerns a scientifically based understanding of the key, underlying drivers in the market selection process of...
Persistent link: https://www.econbiz.de/10014827520
Purpose – The research presented here initiates the process of the detailed analysis of international retail divestment activity through the identification of the volume of global divestment activity and the characteristics of that activity during the timeframe of 1987‐2003....
Persistent link: https://www.econbiz.de/10014803168
Purpose – The research presented here builds a picture of the direction of international expansion and the merging of retail structures. The research aims to consider European cross border expansion by considering the flow of investment as represented by the operation of retail outlets....
Persistent link: https://www.econbiz.de/10014803282