Purpose – The purpose of this paper is to follow the internationalisation of an Indian company, Bharat Forge Limited. It studies how a small company from India becomes one of the leading players in the global forging industry. Design/methodology/approach – This is a case study approach for...

Purpose – The purpose of this paper is to identify facts of effective positioning mechanism for Indian market and develop a model that integrates three essential aspects of international trade, which have not been addressed combined yet. Design/methodology/approach – The article develops the...