Carneiro, Jorge; Tonoli, Geraldine; Barbosa Matos … - In: Management Decision 52 (2014) 9, pp. 1703-1723
Purpose – The purpose of this paper is to offer instructors a real managerial dilemma faced by a prestigious Brazilian jewelry company as it decides how it should expand into two Asian countries: China and South Korea. Design/methodology/approach – The authors followed guidelines for...